The Birth of Our Brand

Our brand was born from a clear vision and a passion that has never stopped, even in the face of global challenges.

After the Covid period, I found myself, like many others, spending my days in a tracksuit, but my personal style, always elegant and refined, could not be put aside. I wanted something that combined comfort and style and so the idea of ​​a brand entirely dedicated to sweatshirts was born: from trousers to coats, all rigorously made in Italy .

An Obstacle to Overcome

However, there was an obstacle that held me back: the historical period we were living in. A world in which fashion has too often translated into quantity, to the detriment of quality. A world that tends to forget the importance of provenance and respect for the people who work behind each individual garment.

I didn't want to be part of this mechanism. I wanted to create a brand that fully respected the values ​​of Made in Italy .

Sustainability as a Core Value

As I developed our collection, I discovered that everything that seemed like waste could be transformed into something precious. A garment that, in its simplicity, was complex and at the same time respectful of the environment. By reducing our consumption to almost zero , the garments of the Aurea Collection were born.

Choosing a Different Path

The path we have taken has not been easy. In a world dominated by consumerism and often superficial fashion, we have chosen to follow a different path.

Yes, our clothes are more expensive , even though we are not yet a well-known brand, but there is a reason:

• Each single product is the result of a process that respects people, the environment and quality .
• Our garments are designed to last over time and tell the true essence of Made in Italy .

Authenticity as Difference

I didn't want to create garments that were simply purchased abroad and then enriched with my brand. I wanted something authentic , that told my story and that of our artisans .

Each piece is designed and produced entirely in Italy , following the highest quality standards. Despite the difficulties of the period, I decided not to compromise and chose to create my own production atelier in Italy .

Elegance, Craftsmanship and Sustainability

Our brand is a perfect fusion of elegance, craftsmanship and sustainability . Every phase of the production process is designed with the utmost respect for the environment , from the choice of materials to the packaging.

What makes our garments unique?

• Exclusive hand-crafted designs
• Custom designed patterns
• Internal packaging by an expert seamstress
• Embroidery made by a local craftsman , who passionately supports small businesses like ours

Our packaging also reflects this commitment:

• Labels, tags and composition information are made from recycled materials
• Shipping boxes are made of recycled paper
• A minimalist design, to reduce the environmental impact to a minimum

Our Mission

Each element of our brand is born from a philosophy of simplicity and research , where quality and respect for nature are intertwined in every phase of the creative and production process.

We firmly believe that beauty can go hand in hand with sustainability , and this is at the heart of our mission.